Creative Commercials This Week Pt. 3

This has to be my favorite post, its fun and I get to watch commercials that I don’t normally watch because I have DVR. A lot of people get paid good money to critique and score commercials. In fact many of the companies that I talk about will be featured in the Cannes Lions International Advertising Festival, held in Cannes France. This festival is the place you want to be if you do or if you want to have the best creativity in communications. Depending on which path I choose in the near future, I would love to be one of the 10,000 plus people that attend this yearly event. But enough about me lets go to the commercials:

‹EA Sports: Joy›

This was done by Heat. I could not find the website, but I think they are based in Rome.

Everyone who ever had the chance to play video games in a disk format has had a chance to play games made by EA Sport’s. From my experience, anybody who owns a Madden game, or an NBA Live is ‘Unbeatable.”  I never made any false claims, but I love that feeling when the computer seems extra hard and you know you’re really close to beating them, you hit that final play and you feel relieved. That’s what this commercial is about, connecting with the feelings of video game fiends.

‹Hammertime: Pants Dance›

This wasn’t necessarily done by an agency but by a production company called Rockhard Films

When I first laid my eyes on this I thought it was hilarious. I wish I was there when they were filming it. I think I tried to practice the dance moves that I barley remembered as a child watching those parachute pants on Yo MTV Raps. For a TV Commercial for the reality series Hammertime, I feel this is a funny stunt that could get lot of viewers. The show comes on A&E TV on Sundays at 10. What makes it better is the guerilla format it was done in.

‹Palm Pre: Flow›

This Commercial was made by Modernista!, which is based out of Boston, Ma.

I love this commercial only because I cannot wait for this phone to come out. But in reality, I feel it is a little slow for my taste. It is very creative in terms of the ‘flowing’ of characters to create patterns and movements that would resemble an Olympic opening ceremony, but it is not enough to stick in someone’s memory for a prolonged period. For a more enticing approach I would have done the same seen in the middle of Times Square with traffic slowed down. That would definitely stick in my memory.