Networking through a confused yet amused state of mind

Entries from August 2009

Sonic – Americas Drive-in

August 19, 2009 · 3 Comments

sonic-drive-in

I have come to the conclusion that putting Sonic commercials in locations where this establishment doesn’t exist for miles, would be either extremely foolish, or a very smart marketing tactic.

In fact, check one out:

Although tot rejection does not exist any more, that’s one of the funniest ones I remember from years ago. (I bet Napoleon Dynamite would be mad)

For years I have always said where the heck is there a Sonic, I have looked online and never saw one in New Jersey.

My first encounter with one happened about a year ago, which is about 3 years after seeing my first commercial. I happened to be driving home the morning after my one of my college roommates wedding in PA, when we saw one off of Rt 33 in Nazareth PA. (3808 East Nazareth highway, Nazareth PA) The line was ridiculous; we waited for about 20 min but decided not to wait and went to a Red Robin instead.

Recently, they have opened one about 20 min away from me in Totowa NJ (244 Rt 46) and again the line is always insane. Every time I go there are cops doing crowd control with cars. Drive inThe first I time went there they turned me away because it was so crowded. So I journeyed to the one on RT 17 in Hasbrouck Heights, and the same thing happened. I started to get really upset.

I think this is a smart marketing tactic on their part to promote something years before it will arrive, just so they know their sales will boom in the future. Having some PR damage control would be imperative for them to have a good reputation. However it is not needed with their current marketing strategy, because they don’t necessarily place opening dates in their advertisements. They have a “figure it out/word of mouth” approach going, which does not need too much damage control.

Jack in the Box is another fast food joint that has no proximity to my stomach in North Jersey. In fact the closest one is in North Carolina. They have this same tactic, with commercials that are equal in humor, but different in style. I do however feel that they are preparing to open locations in the northeast pretty soon.

If you would like to know, my first visit was amazing. Iit as sort of nostalgic, and reminded me of a scene from the happy days. I had to sit there and take it all in because it was a fast food menu that I never had. I had no Idea what to order, all I remember from the commercials were their tots and that they had a series of Limeade beverages, as well as a plethora of shakes. menuAfter ordering my food the car hop skated up to my car, something I’m not used to at all. I felt like I was in a scene from Grease. My selection of food was far from par of what I should be eating because I work at a gym, but didn’t care because it was amazing.

Sonic never existed in North Jersey, but now were blessed with its presence. Here is a list of other places that NEED to show up in the northern part of the Garden State:

Wawa

Waffle House

Chick-fil-A

Jack in the Box

(Please feel free to make our own suggestions)

Categories: Research · Soul Searching
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